THIS IS A MILLION DOLLAR ST. JUDE FUNDRAISING PLAN
“Everything Goes To St. Jude.”
Created by Gray Water Ops March 2013
•Gray Water Ops (GWO), Delmarva Broadcasting Company (DBC) and your brand have a unique marketing opportunity to help raise one million dollars for St. Jude Children’s Research Hospital but we can’t do it without you.
- GWO will design and mint 100,000 numbered, commemorative coins.
- DBC, through the power of radio, will market and sell the coins for $10.
- 100,000 coins x 10 = $1,000,000.00 raised for St. Jude Children’s Research Hospital. “Everything Goes to St. Jude”
- We need ONE sponsor to help us make this happen and from a lead generation value of just $3 per person, this program is designed to WORK!
•Media coverage on DBC Cat Country radio stations.
–Includes an annual advertising schedule to promote your brand and the fundraiser
•minimum of (40) :30 or :60 commercials per month for 12 months
•minimum 70 live/recorded promos weekly describing the fundraiser (and you as the sponsor) for a minimum of 7 weeks (490 name mentions minimum)
•Station website promotion listing you as the sponsor with logo and link to your website
•Your Brand Exclusively on one side of the minted coins
•Community Giveback / Corporate Social Responsibility
•Reinforces brand commitment to charity
•Lead generation through online registration of unique coin numbers
•Brand Representative at the check presentation to St. Jude
•Commemorative coins bridge the gap between the physical and online world
•Your brand placed directly in the hands of 100,000 people who also value St. Jude Children’s Research Hospital , and NOW know that YOU DO TOO.
•Included in all media, press releases, social media, promotions and signage
•31,000 Target listeners
•56% Female – 44% Male
•P25 – 64, 66.5%, P65+, 15.7%, P18-24, 10.8%
•58% have a household income > $50K
•93.8% own their own home
•51.4% have some college, a college degree or more
Source: The Media Rating Council accredits this service.
•For the past 14 years, Cat Country has been part of the St. Jude Country Cares Program
•They have raised over $500,000 for St. Jude with an annual radiothon
•Cat Country listeners are loyal and habitual. They support station events, advertisers, live events, concerts and more
•At a $10 price point, a coin is a beautiful keepsake to remember their support for St. Jude
•Coins will be sold at station events, which reach far beyond our 31K listeners
–Live broadcasts and events
–Available at the station
–Ocean City Spring Fest 100,000+ attendance
–Punkin Chunkin 100,000+ attendance
–Ocean City Winterfest of Lights 100,000+ attendance
–Through partner station advertisers (ex. Robinsons, DA Kozma or Park Place Jewelers as supporting businesses)
Gray Water Ops Credentials
Why We Feel We Can raise $1,000,000.00 for St. Jude.
•Our team has more than 14 years of experience successfully designing, planning, developing, managing and providing ongoing support for coin programs. We have worked with clients throughout our armed forces and half of our staff has worked with corporate brands like Anheuser-Busch, NASCAR, American Red Cross and Jeremiah Weed.
•A coin is unique with two sides; one side to promote Cat Country and St Jude Children’s Research Hospital and the other side for your brand. YOUR brand will be the brand that stands out to every person who LOOKS at the coins for several years beyond buying the coin from a brand awareness viewpoint. They’ll see for themselves that it was YOUR brand that made it possible to raise a million dollars for St. Jude!
•100% veteran owned and operated by former police officers and a current fighter pilot. Our team is committed to helping St. Jude raise money to further research which helps increase the survival rate of childhood cancer.
•$309,000 Exclusive Brand Sponsorship
–100,000 coins minted with your brand
–Enables our media partner to raise $1,000,000 for St. Jude with 100,000 coins!
–Two Partner Sponsorship
–50,000 coins minted with your brand
–Enables our media partner to raise $500,000 for St. Jude with 50,000 coins
–Four Partner Sponsorship
–25,000 coins minted with your brand
–Enables our media partner to raise $250,000 for St. Jude with 25,000 coins
–Ten Partner Sponsorship
–10,000 coins minted with your brand
–Enables our media partner to raise $100,000 for St. Jude with 10,000 coins
Keith Hanshaw, Chief Operating Officer
Gray Water Ops, LLC
copyright 2012 Gray Water Ops, LLC This document, plan, program, method, system or idea is considered intellectual property and may not be used without the express written consent from Gray Water Ops, LLC. All Rights Reserved